How To Build A Large Podium

insightful comments to the blog of the ADC vol. 1

As good as he says Barbella the advertising is first and foremost a recycler, recycling for this post an comment I just posted on the blog pundits (if you click on "comment" does not appear, that they have canceled ... not bad, so you can read here below):

theory in advertising is one of ideas and the work of people who make it is to find ideas. it follows that, if one does not find more ideas or has not ever found, it should devote to them, leaving space for those who have the ideas there: it earn anything but just people who think just to keep his seat.

in practice the system is in the baronies of the university and to see the results simply by turning down the street, open a newspaper or turn on the TV.

so, to devote himself to think of something else, are the copy and art that make the deck for 700 euro per month and every day are drunk and the idiocies of senior creative directors who believe that the world has stagnated at 1981 and force them to do work unwatchable. after a while 'spring and diverted to a call center, where it earns more and saves you a sore liver.

and so the advertising is what it is.

"between a bit 'someone in danger of losing the seat?
but maybe! would be the greatest creative revolution ever seen in Italy since the Renaissance!

Update: I have just deleted the! Do not believe the narrow mindedness of these caryatids against young minds! I had not even given the bastards! Well, I do now to who I deleted the comment.

Fleetwood Wilderness Owners Manual

find another job? Advertising

Sooner or later, anyone who thinks the copywriter to change jobs. Not only because it is being paid a pittance compared to a payment made to a small supermarket in the suburbs, has little prospect of career and extensive of being hunted, he is forced to spend all day and sometimes at night and weekends in an environment where disrespect to the role of the other is the rule (for example, one of the greatest unsolved mysteries of Advaita is to serve the planner what the hell, apart from decorating the meeting room if they are beautiful fillies) but we must always pretend the greatest harmony, his desk - when you have it - is the smallest and most awkward and uncomfortable office smaller agency, but especially for a reason purely existential : sense that he spent his life writing crap to sell products of shit?

His second thought, at this point is to try to earn a living in areas where the writing is more dignified. It will, however, faced with an insurmountable obstacle, namely that to make the novelist, journalist or writer must write at least 10 if not 100 times more than one copy, which already had serious problems in a brochure complete with two doors five lines of text per leaf, leaves lose before you start. The same goes for the editor: the amount of writing is more limited, but we must be able to read entire books derive riassuntini and biographies for the flap or back cover, which actually makes it another job outside the its scope.

remain only the poet or the graffiti, but no one can live with these activities. Here then is the alternative prospect of finding a real job outside the field of writing, where skills are usually required precise, constant and tangible results. Concepts that are enough to bring the mind of a copywriter on the brink of madness, and to keep his miserable job through clenched teeth.

This explains why many change jobs to become a copy, but no copy changes jobs to become someone else.

Military Ball Hair Styles

reverse

Basically this blog is a little experiment on the figure of negative advertising copywriter and advertising as a whole. Bring it on because I like to write only pubblicità inversa, ma dato che ovviamente nel lavoro non mi sarà mai permesso di scriverne nemmeno una parola, l'unico spazio in cui posso farlo è questo.

Il tratto peculiare della pubblicità inversa è che non funziona, e per questo nessuno la fa. Nessuna bibita ha e avrà mai come claim "Un intruglio schifoso che fa male alla salute e al portafoglio". Al limite i pubblicitari fanno quel giochetto che si chiama trasformare un minus in un plus, come in " Il rhum più bevuto nei peggiori bar di Caracas ", per citare un noto esempio. Però questa è pubblicità che funziona e fa vendere alla grande, mentre io vorrei proprio fare pubblicità che non funziona, consapevolmente e programmaticamente voted for failure, rather than to hurt sales to increase, at best to shut shop on the street throwing it to the customer.

One technique that I'm refining, to approach this ideal, is to write advertisements Loffi voluntarily, giving the impression of being quite effective (and as the customer lives always just on the surface, so he appear and so are usually approved), while in-depth work to destroy the product by creating consumer in an irremediable sense of aversion to the brand. Which, without realizing it, are 9 ads in 10, but just because they are totally incompetent their job, while I act as my desire and precise.

a pity not being able to post and comment on some examples, otherwise I would be fired and I could no longer pursue my evil plan ...