Sooner or later, anyone who thinks the copywriter to change jobs. Not only because it is being paid a pittance compared to a payment made to a small supermarket in the suburbs, has little prospect of career and extensive of being hunted, he is forced to spend all day and sometimes at night and weekends in an environment where disrespect to the role of the other is the rule (for example, one of the greatest unsolved mysteries of Advaita is to serve the planner what the hell, apart from decorating the meeting room if they are beautiful fillies) but we must always pretend the greatest harmony, his desk - when you have it - is the smallest and most awkward and uncomfortable office smaller agency, but especially for a reason purely existential : sense that he spent his life writing crap to sell products of shit? His second thought, at this point is to try to earn a living in areas where the writing is more dignified. It will, however, faced with an insurmountable obstacle, namely that to make the novelist, journalist or writer must write at least 10 if not 100 times more than one copy, which already had serious problems in a brochure complete with two doors five lines of text per leaf, leaves lose before you start. The same goes for the editor: the amount of writing is more limited, but we must be able to read entire books derive riassuntini and biographies for the flap or back cover, which actually makes it another job outside the its scope.
remain only the poet or the graffiti, but no one can live with these activities. Here then is the alternative prospect of finding a real job outside the field of writing, where skills are usually required precise, constant and tangible results. Concepts that are enough to bring the mind of a copywriter on the brink of madness, and to keep his miserable job through clenched teeth.
This explains why many change jobs to become a copy, but no copy changes jobs to become someone else.
0 comments:
Post a Comment