Saturday, June 9, 2007

Sample Prayer For Debutant

Why is it that a young man decides to make the copywriter (or advertising in general)

The relationship between advertisers and consumers is essentially sadomasochistic, a much greater extent than is that between producers and consumers, I rejoice in advertising not only convince you to buy and use, but also want a product that actually you do not need to improve your life at any point, and generally is more expensive than products of the same quality or even higher, and then in short to hurt you, while you enjoy the consumer to be convinced that this shit that you are constantly surround what you want to be happy, but deep down you know that the only real pleasure is proving to be fucked by this illusion and suffer with each new purchase you make.

It follows that, in essence, the motivation that drives a young man to become a copywriter (or art director, account planner, ... in short, to work in advertising) is the cruel nature intimately, which can lead to almost inhuman monstrosity.

In this sense, the largest and most unique advertising history was Adolf Hitler without doubt. By creating a communication campaign to perfect his delusions, through clever claim as The human race has become strong in perpetual struggle, and can only perish in perpetual peace , an incredibly effective logo (the swastika), surrounding the value of employees Albert Speer as and Leni Riefenstahl to orchestrate events and film major impact, he managed to sell his vision abhorrent to millions of people who have followed up the destruction.

course, it was the first and unfortunately not the last of the dictators, but none as he has understood and practiced so successfully the fundamental mechanism of communication sadomasochistic advertising. Probably, in this field, the only role that has been lacking is to illustrator.

So believe me, the only thing that saves the world is that advertisers have very little power (at least once had the money, now even more than) and the most they can express their wickedness in the push to buy shoes the sole which then becomes detached and diapers that are trickling out to pee, because if it were otherwise ...

0 comments:

Post a Comment