Monday, October 22, 2007

Radiculopathy Recovery Time -cervical

The reader questions vol. 1

A reader of the blog - who says he's not gnugna, then the answer only in very exceptional cases - ask me, I

from 3 good reasons why I should go back to my town to do the job in the suburbs Instead of continuing to make sacrifices and coffee in an agency?
1) A friend of mine does the job in a small bookshop in Milan. He spends most of his time reading books and talking about books with each other and committed customers. Earns more than me. It amuses me more. It 's more relaxed and happy to go to work for me. Every night I fall asleep hoping that his colleague dies and leaves open the place.

2) The advertising agencies will disappear soon. The exact same service that provides an agency with 80 employees now can give a single person using a PC. Or two, if we want to preserve the philosophy of the creative couple. The only difference is that an agency is charging you a hundred times more. And the customers, although delayed, are beginning to understand.

3) The only positive side of being in an advertising agency account are pussies. Since you're a girl, if you do not have lesbian tendencies, you only so no reason to stay in an advertising agency.

Friday, October 12, 2007

Los Angeles Gay Crusie Spots

Understand advertising.



the 15th time I saw him, out of the emotional effect it causes, I noticed a little thing: the wall behind the gorilla's corporate colors (white and purple ) in the box of chocolate.

wall which is visually the gorilla which has instead the color of chocolate.

The gorilla is very clearly (the personification of) chocolate bar, full of joy and vitality.

To sum up, this commercial is based around the choice of art direction that there is more mundane and predictable (the use of the brand's corporate colors), and the great skill with which it has been disguised to put the product in the center of advertisement do with it without noticing.

So, this spot works because it was premeditated and planned by ad aware (and not by artists schizoid), with most of rationality and minimal creativity, and the client approved it because it's a good account will have explained what , and not because it was a very brave client.

Here it's all about engineering, not creativity. At it again carefully.

says: "The absence of premeditation" and "The idea was not to have ideas." Maddeche? Of course it's amazing how in this business we can get to manage multinational agency without knowing anything about this business.

I'm going to play a lot is better, go ...