the end I also read this book , popular and beloved in the environment because the author has done what he dreams of doing any advertising, or give up this thankless job disgraced colleagues, agency, clients and all circus advertising, just making fire by Young & Rubicam - where I'd give a lung to enter, if only for the salaries of 13,000 a month for senior copywriter - following the publication. Found launch formidable, because on the one hand draws the familiar aura writer maudit across the Alps from the time of Baudelaire that is never out of fashion, and on the other counts right on the stupidity of millions of readers still willing to drink it.
What kind of courage it takes, in fact, stop doing the commercial with € 2 million in the bank account (see page. 92)? Rather, we should have a serious mental illness to continue do it ...
Furthermore, the author does not consider that the advertising "creative" pollute the universe as much as the "mediocre" (if we can establish a clear line between the two), for the simple fact that more publicity is precisely ... What this novel and, paradoxically and deliberately, if not a giant craft spottone copywriter? Succeeded perfectly, moreover, because as I said 99 Francs is appreciated - and especially bought * - by all. More
that his reflections on moldy Adorno / Horkheimer / Marcuse / Debord (yes, even if something does not seem to have studied), it might be more honest to admit that advertising is the basic form of any human communication, because every time we open our mouths we are trying to sell something - an idea, product, person, ... - To someone in exchange for something else - membership, money, sex, power, ...
because it is useless to rail against the advertising, then we might as well burn the Divine Comedy because it is nothing but an endless and a little 'boring copy to Christianity, and at the end when everything is destroyed, books, newspapers, internet tv movie pictures humanity, etc., go back to close up as apes in caves that have not yet touched the boulder black 2001: A Space Odyssey.
However, beyond the botched scopiazzatura Bret Easton Ellis (something for which the author has my sympathy, like all plagiarized), I like how he disguised the names, even if the elusive producer of yogurt "Madone" could also be recalled the claim "Mad-mad-mad ... Madone!", in addition to the "Mmm ... Madone" citing ... but perhaps not used in France.
ps this blog is updated and very badly for the following reasons:
- so do not read anyone;
- are not paid to write;
- my balls are on the blog updated daily;
- are a slacker.
* I have taken in the library, since the contrary Beigbeder's do not earn enough to afford the luxury of buying books.
